Privacy Policy


This Privacy Policy shall be read in conjunction with our Terms of Use which constitutes a legally binding Agreement between you and the servicing Alliance entity. Capitalized terms used herein without definition shall have the meanings assigned to them in the Terms of Use.

This Privacy Policy sets out the ways in which we collect, use and protect your personal data, in particular, during your use of Platforms and or any Services or Products made available on the Platforms. Your continued accessing or use of EMA Platforms, our Products or Services signify your unconditional acceptance to our Terms of Use, which includes this Privacy Policy as an essential component.

EMA may from time to time, update this Terms of Use to ensure that this they are consistence our current developments, and legal requirements. Please check our Terms of Use and Privacy Policy regularly for updated information on the handling of your Personal Data.

If you do not agree to any of the Terms of Use and/or do not consent to such collection, use and disclosure of your personal data, please do not access or use our Platforms, Products or Services.


2.1 Your personal data will be collected by us through the use of our Platforms to enable us to provide Services that meet your needs and to customise and improve our Services to make your experience with us more secure and convenient. We will only collect personal data about you, such as your name, NRIC number, contact information, government-issued identification document numbers and medical information that we consider reasonably necessary for achieving the foregoing purposes, and for other purposes as set out below.

2.2 We will maintain a file about you and your use of our Platforms. We will collect, use and retain the data in your file, and such other data that we may obtain from time to time in connection with your activities on our Platforms, for as long as the purpose for which the data is collected continues or where otherwise necessary for any legal purposes, such as (a) legal compliance on our part under the applicable law, (b) enforcement of our legal rights and obligations, or (c) to prosecute or defend legal actions or other proceedings; (d) or for the purposes of our normal business operations in providing the Services.

2.3 Under some circumstances, we may require certain financial information from you. We will use your financial information (including debit or credit card information) to verify your identity, address, and other information, to detect any fraud or other criminal activity, and to bill you for your use of our Services.

2.4 We may track certain information based upon your activities on the Platforms. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users in general and you in particular. This information may include your IP address and physical location.

2.5 While we will take reasonable steps to ensure the personal data we have collected from you is reasonably accurate, complete and up-to-date, you should ensure that all personal data submitted to us is complete, accurate, true and correct. If there is a change to your contact information such as your address, email address, telephone number, do update us to ensure you will continue to receive communications from us without disruption or delay. Failure to do so may result in our inability to provide you with Products and/or Services that you have requested.

2.6 By continuing accessing our Platforms and voluntarily providing your personal data to us, you are giving us your consent for the collection, use and disclosure of the personal data you provided.


3.1 Your personal data may be shared among our related companies, affiliates, partners and/or third parties, in particular, we may use your personal data for one or more of the following purposes:

(a) Providing you with Services and Products such as to fulfil your Platform purchase, customer care and administrative support;

(b) Office management, operations and administration purposes and for independent conflict clearance, due diligence and background checks in accordance with legal, regulatory and professional requirements;

(c) Providing you with relevant information in response to any requests which you may have from time to time;

(d) Generating reports and performance of analytics for the purposes of developing or improving products, services, security, service quality and marketing strategies;

(e) Generating and/or organising publications, events, news and promotional materials relevant to your needs or purchases;

(f) Responding to, processing and handling your queries, complaints, feedback, suggestions and requests;

(g) Verifying your identity;

(h) Requesting feedback or participation in surveys as well as conducting market research;

(i) Preventing, detecting and investigating crime, including fraud and money laundering or terrorist financing and analysing and managing commercial risks;

(j) Conducting audits, reviews and analysis of internal processes, action planning and managing commercial risks;

(k) Protecting, complying and enforcing contractual and legal rights and obligations;

(l) Compliance with any applicable rules, laws and regulations or to assist in law enforcement and investigations by relevant authorities;

(m) Managing and preparing reports on incidents or accidents; or

(n) Any other incidental business purposes related to or in connection with the above.

The above purposes may apply even if you do not maintain an account with us or if your account or relationship in whatsoever form has been terminated with us. We have made arrangements in accordance with the applicable personal data protection laws in Singapore to ensure the security of any personal data shared.

3.2 We may also share your personal data with our third-party business partners who offer goods, services or promotional programme through our Platforms that relevant to your needs or purchases, whether in conjunction with us or not. This applies especially when your registration of an account with us is a result of our collaboration effort or promotional activity with our business partner(s), your personal data may be disclosed to the relevant business partner(s) to achieve one or more of the purposes listed in section 3.1. In any event, we only disclose your personal data to the extent is necessary in the given context. The business partner whom your personal data is disclosed to is legally bound to treat such data with confidentiality and take the appropriate security measures to protect it in accordance with the applicable laws and regulations.

3.3 We will not disclose your personal data except to those and to whom disclosure is necessary to provide our Services to you or in the management, operation and administration of our business and who are similarly bound to hold your data in confidence.

3.4 We will not disclose your personal information to third parties without your consent unless in the good faith belief that such disclosure is reasonably necessary for certain purposes, which includes but is not limited to:-

(a) disclosing your personal data to our third-party service providers such as clinics, specialists, our partner insurance companies, banks, payment card processing company and courier services provider to the extent required in the normal course and scope of our business in the provision of our Services;

(b) disclosing your personal data to government or regulatory authorities, where required by applicable law, statute, stock exchange regulation or by-law, regulatory or governmental order or court order;

(c) disclosing your personal data for the purposes of seeking professional advice, such as from lawyers or auditors; or

(d) disclosing your personal data for the purposes of safeguarding and protecting our rights, property or personal safety and that of our clients or the public.


4.1 To safeguard your personal information and personal data, all electronic storage, hosting, processing, transmission and backup (for the purpose of disaster recovery or otherwise) of personal and other information are secured with appropriate administrative, physical and technical security measures. While we take reasonable efforts to maintain the confidentiality and security of your personal data, we cannot guarantee that any information that is transmitted or stored electronically is completely secure or that no harmful code will enter the Platforms (for example viruses, bugs, trojan horse, spyware, adware).

4.2 For users with username and password login, you undertake to keep the username and password secure and confidential and shall not disclose or permit it to be disclosed to any unauthorised person and to inform us as soon as possible if you know or suspect that someone else has access to your username and password or believed that the confidentiality has been compromised in any way or that actual or possible unauthorised transactions have taken place. We are not liable for any damage from any security breaches on unauthorised and/or fraudulent use of your username and password.

4.3 When your personal data is to be transferred to our affiliate(s), business partner(s), third party provider(s) outside of Singapore (“Third Party”), we will ensure that it is protected to at least the same standard under the applicable Singapore personal data protection laws. We may do this by: (a) procuring the Third Party’s compliance with any applicable law in the jurisdiction where your personal data is transferred to; (b) entering into a contract with the Third Party for protection of the personal data transferred; or (c) entering into any other legally binding instruments with the Third Party for protection of the personal data transferred.


5.1 Your personal data will be retained for as long as necessary to meet the purpose for which it was collected, or as required for legal or business purposes. Even if you terminate your relationship with us, stop using our platform or services, or delete your account from any of our mobile applications or internet portals, this clause remains valid. According to our document retention policies, we will destroy or hash any personal data that is no longer required for legal or business purposes.


6.1 Our Platforms may use cookies. By using our Platforms, you consent to our use of cookies which will provide you with a more personalised experience. You may turn off all cookies. If you turn the cookies off, you will not have access to many features that make your user experience on the Platforms more efficient and some of the Platform features may not function properly. Please refer to your browser’s documentation to check if the cookies have been enabled on your computer or to request not to receive cookies.

6.2 We use Google Analytics to analyse the use of our Platforms. Google Analytics generates statistical and other information about our Platforms use by means of cookies, which are stored on user’s computers. The information generated relating to our Platforms is used to create reports about the use of our Platforms. Google will store this information. If you want to opt out of Google Analytics, you can download and install the add-on for your web browser at

6.3 We may also include third party links on our Platforms for your convenience and information. These linked sites have separate and independent privacy policies and terms and conditions hence we undertake no responsibility or liability for the content and activities of these link sites, and we encourage you to consult the such terms of those sites.


7.1 We may upon written request, allow you to view your stored personal information and how it may have been used and/or disclosed by us in the past one year, subject to legal requirements and reasonable administrative fee. We will respond to such request within 30 days of receipt of your written request.

7.2 Kindly inform us in writing if any personal information which we hold about you needs to be corrected or updated.

7.3 You may subject to applicable law, regulations and professional standards at any time, give us reasonable written notice of your withdrawal of consent to collect, use or disclose the personal information. If you choose to withdraw your consent to any of all or the disclosure of your personal data, we will not be able to continue providing our services to you. Withdrawal may also result in the termination of any agreement you may have with us.

7.4 You have a choice to withdraw your consent for receiving marketing or promotional materials/communication. You may contact us using the contact details found below. Please be aware that once we receive confirmation that you wish to withdraw your consent for marketing or promotional materials/communication, it may take up to 30 calendar days for your withdrawal to be reflected in our systems. Therefore, you may still receive marketing or promotional materials/communication during this period of time. Please note that even if you withdraw your consent for the receipt of marketing or promotional materials, we may still contact you for other purposes in relation to the services that you have requested or purchased from us.


8.1 This Privacy Policy is governed by and shall be construed in accordance with Singapore law, without giving effect to any principles of conflicts of law. By accessing and/or using the Platforms and/or our Services and providing personal data or information requested, you agree to submit to the exclusive jurisdiction of the Singapore courts.


9.1 If you have further questions about this Privacy Policy or wish to contact us regarding our privacy practices and policies, please do not hesitate to send us an email at If you require more information relating to this statement or require amendments or withdraw your consent, please contact us at:

Data Protection Officer
Alliance Healthcare Group Ltd/ Company Name
25 Bukit Batok Crescent #07-12, The Elitist
Singapore 658066
Email: [email protected]

If your personal data was provided to us by a third party, kindly contact that organisation or your representative to make such a request or query on your behalf.